Our mission is to provide our customers with the finest outdoor and ice fishing products at prices that any family can afford. We are NOT your average sporting goods store!

Just take a look in our store to see what we mean!

A Company that Cares

Only the best!

Nobody wants trouble when they're fishing in cold and remote areas. That's why we offer the complete line of Catch Cover accessories in our online accessory store. AMERICAN made and backed by a no-questions warranty FOR LIFE!

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A Company that Cares

A Company that Cares

The leader in Aluminum Fishhouse sales in the greater midwest, Northland Auto Center has built its reputation on a consistently high level of customer service, operating on Biblical principals and truly caring for the customer. For nearly 30 years we have made the customer the center of our business.

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#BETHEYETTI

#BETHEYETTI

This is the home of our #BETHEYETTI photo contest. Flash your best Yetti face in the photo and tag it #BETHEYETTI to be entered to win fun prizes at each event!

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Fishhouse Video Maintenance Series

Your investment in a fishhouse is a serious commitment to good time with family and friends. Just like a car, boat or RV, you can expect to follow a maintenance regimen to ensure you have trouble-free days on the lake.